LEAD UX DESIGNER
Creating Wellkept. A new service company under the umbrella of Republic Services. Looking at waste management in a new way. Work completed as an employee of Deloitte Digital.
Design research, strategy and product design.
ISSUE
Republic Services partnered with Deloitte to create a new company from the ground up. Together, we built a digital ecosystem to handle property managers’ and tenants’ needs through the management of WellKept resources and services. Property managers of multifamily communities need to be able to manage trash pick up and other beatification services while keeping abreast of budgets and expenses. Keeping tenants happy, by ensuring properties are trash free and well kept, increases a property’s curb appeal and revenue.
SOLUTION
We helped Republic Services create a roadmap for their new company with a long term business strategy utilizing SalesForce cloud technology. We developed the WellKept brand from logo design and style guides to the creation of a public website, brochures and trade show collateral. Deloitte met the ongoing needs of clients through the design and development of a client portal and an employee mobile app.
IMPACT
An all new product, the WellKept service company, was launched in six months. The public website has led to increased lead generation. Valets (WellKept employees’) have increased efficiency in time tracking and violation reporting, and property managers are able request new services and see financial impact to their property through the Property Management Portal.
USER RESEARCH
PERSONAS AND USER JOURNEYS
After extensive research, including user interviews and job shadowing, I created Personas and User Journeys.
The user journeys highlighted technology touch points to address user needs, pointing into design and development phases,
I highlighted the MVP and Roadmap stages as well as potential future states dependent upon new technological advances.
DESIGN
WIREFRAMES AND PROTOTYPES
Next I created responsive (desktop and mobile focused) greyscale Axure Prototypes to test concepts with users. These tests helped inform the product owners to determine adjustments in the product as well as to determine MVP and future iterations of development.
I collaborated with the Art Director and Dev leads throughout this process.
FINAL DIGITAL PRODUCT
I partnered with an Art Director on Branding, and final visual designs.
I would love to share more about this exciting venture in person or over a screenshare, and you can see the final public website at
www.wellkept.com
